중국인의 새로운 리더에 대한 명시적 및 암묵적 신뢰형성에 관한 연구
Building Explicit and Implicit Trust towards a New Leader in the Chinese Context
- 주제(키워드) 신뢰 , 새로운 리더
- 발행기관 아주대학교 대학원
- 지도교수 김도영
- 발행년도 2011
- 학위수여년월 2011. 2
- 학위명 석사
- 학과 및 전공 일반대학원 경영학과
- 실제URI http://www.dcollection.net/handler/ajou/000000011199
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
Since Chinese economic reforms started in 1978, frequent changes of leaders in Chinese enterprises have demanded that employees should come to trust their new leaders quickly in order to work together well. However, little empirical research has been done to investigate the formation of trust towards a new leader in the Chinese context. Previous research on South Koreans showed that reading information about a new leader's trustworthiness could increase explicit (conscious evaluation of a new leader) and implicit (non-conscious associations between a new leader and trust) trust (Kim et al., 2010). The present research aimed to explore Chinese people's formation of leader trust by measuring explicit and implicit aspects. Study 1 investigated what levels of leader trust existed at the beginning, and whether information about a new leader's trustworthiness would cause trust to increase. Study 2 examined how positive or negative rumors about a new leader would influence the formation of explicit and implicit trust. In Study 1, participants read a brief profile about a fictional Chinese historical leader called 'Rongfei Zhang' and completed a Pre-test (explicit and implicit trust measures). Participants were randomly assigned to two experimental groups: the Information group read specific information about the new leader's trustworthiness; the Conditioning group conducted a lexical decision task strengthening associations of the new leader with trust, and the control group took a break for 10 minutes. The same measures were used in the Post-test. In Study 2, participants read positive or negative rumors about a new leader in an organization then completed the same procedures as Study 1. In both Study 1 and 2, a one-sample t-test in the Pre-test measures showed higher than neutral affect-based trust and implicit trust across all conditions. Also, in both studies, analyses revealed the information group showed significantly increased affect- and cognition-based explicit trust compared to the control group. In Study 1, manipulation effect was not found in implicit trust. In Study 2, positive rumors resulted in significantly higher explicit trust than negative rumors in the Pre-test, but there were no significant differences in implicit trust. Furthermore, information effect was found in implicit trust when receiving positive or negative rumors at first and conditioning effect only existed in the positive rumor group, but not in the negative rumor group. The findings revealed that Chinese people were willing to show trust towards a new leader at the beginning even though they received negative rumors. Explicit trust could be developed due to specific information about a new leader‟s trustworthiness. While it needed repeated stimuli to increase implicit trust towards a new leader due to strong influence of Chinese leadership culture (i.e., high power distance and high context).
more목차
1.Introduction 1
1.1 Research Background 1
1.1.1 The Importance of Trust for New Leaders 1
1.1.2 Trust Research in China 2
1.2 Research Purpose 2
2.Theoretical Background 3
2.1 Definition of Trust 3
2.2 Explicit and Implicit aspects of Trust 4
2.3 Can we replicate the same findings in China 6
2.3.1 Explicit Trust Building 6
2.3.2 Implicit Trust Building 7
3.Study 1 9
3.1 Purpose 9
3.2 Research Methods 9
3.2.1 Participants and Procedures 9
3.2.2 Measurements and Scales 10
3.3 Results 12
3.3.1 Initial Trust towards a New Leader 12
3.3.2 Manipulation Effect in Trust 13
3.3.2.1 Information Effect in Explicit and ImplicitTrust 15
3.3.2.2 Conditioning Effect in Explicit and Implicit Trust 16
3.4 Divergent Validity 16
3.5 Discussion of the Results 17
4. Study 2 18
4.1 Purpose 18
4.2 Research Methods 19
4.2.1 Participants and Procedures 19
4.2.2 Measurements and Scales 19
4.3 Results 21
4.3.1 Leader Trust and Attitude influenced by Rumors 21
4.3.2 Manipulation Effect in Trust 21
4.3.2.1 Information Effect in Explicit and Implicit Trust 25
4.3.2.2 Conditioning Effect in Explicit and Implicit Trust 25
4.4 Discussion of the Results 26
5.General Discussion 27
5.1 Summary of Findings and Implications 27
5.2 Limitations and Future Directions 27
References 29
