Heaviness-Location Congruency Affects Search Efficiency
- 주제(키워드) Digital menu interfaces , Usability , Sensory correspondence , Visual search , Eye-tracking
- 주제(DDC) 150
- 발행기관 아주대학교 일반대학원
- 지도교수 Kyungil Kim
- 발행년도 2026
- 학위수여년월 2026. 8
- 학위명 석사
- 학과 및 전공 일반대학원 심리학과
- 실제URI http://www.dcollection.net/handler/ajou/000000036589
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
In everyday ordering contexts, users often perform selection tasks that require rapid responses through digital interfaces. Even small inefficiencies in these interactions can negatively affect user experience, particularly in time-sensitive situations. The present research investigates whether the cognitively grounded design principle of sensory correspondence can improve search performance and usability in digital menu interfaces. Specifically, we examine heaviness-location congruency, which refers to the association between heaviness and spatial position. Two experiments were conducted using café menu interfaces. Experiment 1 tested the basic effect of heaviness-location congruency in a simplified two-item selection task. Experiment 2 extended this paradigm to a more ecologically valid grid-based interface, evaluating usability in terms of effectiveness, efficiency, and satisfaction, and incorporating eye-tracking measures to explore underlying visual search processes. The results showed that congruent interface designs facilitated visual search performance and improved usability, particularly in terms of efficiency. Eye-movement patterns further supported these findings, indicating more efficient gaze behavior under congruent conditions. These findings suggest that applying sensory correspondence principles to interface design can enhance user performance and usability in digital menu interfaces.
more목차
I. Introduction 1
A. Sensory Correspondence between Heaviness and Location 2
B. Usability and Eye movements 4
C. Research Aims 7
II. Experiment 1 9
A. Hypotheses 9
B. Method 9
1. Participants 9
2. Design 10
3. Stimuli 10
4. Procedure 10
5. Measures 12
C. Results 12
1. Manipulation Check 12
2. Behavioral Results 13
III. Experiment 2 16
A. Hypotheses 16
B. Method 17
1. Participants 17
2. Design 17
3. Stimuli 18
4. Procedure 19
5. Measures 20
C. Results 21
1. Manipulation Check 21
2. Behavioral Results 22
3. Eye-tracking Results 25
IV. Discussion 30
A. Heaviness-Location Congruency and Visual Search Performance 31
B. Usability and Gaze Patterns in Grid-Based Interfaces 32
C. Theoretical and Practical Implications 33
D. Limitations and Future Research 34
Reference 37
