Online to On-ground: The Role of Social Media in Imran Khan's Political Success
- 주제(키워드) Political revolution , Imran Khan , social media , Youth
- 주제(DDC) 323.042
- 발행기관 아주대학교 국제대학원
- 지도교수 Iain Watson, Ph.D.
- 발행년도 2025
- 학위수여년월 2025. 2
- 학위명 석사
- 학과 국제대학원 시민사회학과
- 실제URI http://www.dcollection.net/handler/ajou/000000034247
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
This research explores the influence of social media on political engagement, particularly among young people. The evolution of social media has brought a revolution in the dynamics of political arena in Pakistan. It has helped one single party to emerged as one the largest parties in Pakistan. A lot pf people in Pakistan use social media for posting, commenting and express their political views. This resulted in prevalent forms of political engagement in Pakistan. The successful journey of Imran Khan and his political party serves as a prime example of the social media revolution. Khan communicated with millions of Pakistani youths and fostered a sense of awareness in them. Despite facing challenges from the establishment and media bans, Khan's resilience and determination remained unwavering. Khan's innovative use of technology during the general elections campaign and its broader implications for the future of Pakistani politics. Keywords; Political revolution, Imran Khan, social media, Youth
more목차
Chapter I: Introduction 1
1.1 Background 1
1.2 Research Questions 2
1.3 Research Hypothesis 2
1.4 Methodology 2
1.5 Motivation 2
1.6 Literature Review 2
1.7 Theoretical Framework 5
Chapter II: Literature Review and Theoretical Framework 10
2.1 Theoretical Framework 10
2.1.1 Agenda-Setting Theory (McCombs & Shaw, 1972) 10
2.1.2 Framing Theory 11
2.1.3 Media Frame 11
2.1.4 Public Frame 11
2.2 Pakistan independence in 1947 12
2.2.1 Military rule: 1st Martial Law 12
2.2.2 First General Elections- Military to Democracy 14
2.2.3 Democracy to Military rule: 2nd Martial Law Zia-ul-Haq Era 14
2.2.4 Return to Democracy 15
2.2.5 Soviet Influence and the Path to Democracy in Pakistan (1988-1990) 17
2.2.6 Another shift to Military to rule; 3rd Martial Law 18
2.2.7 U-turn to Democracy 18
2.3 Transformation of Political Arena in Pakistan (2013-2018) 18
2.4 Remarkable timeline of Pakistan’s history (2018-2022) 19
2.5 Conclusion 20
Chapter III: History of PTI and Its Evolution in Pakistan 21
3.1 Founding and Early Struggles of PTI 22
3.1.1 PTI’s Flag and their Ideology 22
3.1.2 Ideology of the party 24
3.1.3 Historical Timeline of the Party 25
3.2 PTI v/s Other Parties 25
3.2.1 First Success of PTI in 2002 26
3.2.2 Turning Point for PTI in 2011 27
3.2.3 PTI's Rise to Power: The 2013 Elections and Beyond 27
3.3 Reasons of PTI’s popularity 28
3.4 Key Statements That Shaped Imran Khan's Rise to Fame 29
3.5 Conclusion 30
Chapter IV: Social media and PTI’s Success 31
4.1 Key aspects of PTI's social media strategy in 2018 33
4.2 How challenges were overcome using social media? 34
4.3 Political Communication and Social Media 35
4.4 Strategic Communication through Social Media 35
4.5 Political Communication in Pakistan 36
4.6 Major role of Twitter in 2013-2018; PTI’s Rise 36
4.7 Major Terms Khan used in his tweets and its Discourse Analysis 36
4.8 Success of Imran Khan in 2018’s election due to social media campaign 38
4.9 The Interplay of Social Media and Youth 39
4.10 Comparison of Khan’s Party with other parties 42
4.11 Contemporary Political situation of Pakistan 45
4.12 Conclusion 48
References 50
