The Impact of Consumer Inequity Aversion on Firm's Pricing and Return Policies: An Analytical Model
- 주제(키워드) consumer inequity aversion , return policy , analytical model
- 주제(DDC) 658
- 발행기관 아주대학교 일반대학원
- 지도교수 Chang Hwan Lee
- 발행년도 2024
- 학위수여년월 2024. 8
- 학위명 박사
- 학과 및 전공 일반대학원 경영학과
- 실제URI http://www.dcollection.net/handler/ajou/000000033898
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
목차
1. Introduction 1
1.1 Research Subject 1
1.2 Research Questions Layout and Introduction of Results 4
2. Literature Review 6
3. The Model 14
3.1 Basic Assumptions 14
3.2 Consumers' Fairness Concern and Decision Makings 16
3.3 Consumer Market 20
4. Equilibrium Policies and the Effect of Unfairness Sensitivity 24
4.1 Consumers' Inequity Aversion and the Firm's Equilibrium Policies 24
4.2 Effect of Unfairness Sensitivity on the Firm's Profit and Consumers' Utility 31
4.3 Effect of Main Parameters 34
5. Model Extensions 35
5.1 Fairness minded bargain hunters 35
5.2 Limited refund 35
5.3 Discrete product valuation 37
6. Conclusion 49
References 52
Appendices 57
1 Proof of Proposition 1 58
1.1. Lemma A 58
1.2. Proof of Proposition 1 60
2 Proof of Proposition 2 60
2.1. Lemma B 60
2.2. Proof of Proposition 2-a 61
2.3. Proof of Proposition 2-b 64
2.4. Proof of Lemma 1 70
2.5. Proof of Proposition 2-c 71
3 Proof of Proposition 3 72
4 Proof of Proposition 4 77
4.1. Proof of Proposition 4-a 77
4.2. Proof of Proposition 4-b 87
5 Proof of Proposition 5 90
5.1. Proof of Proposition 5-a 90
5.2. Proof of Proposition 5-b 105
6 Proof of Proposition 6 114
6.1. Proof of Proposition 6-a 114
6.2. Proof of Proposition 6-b 114
7. Proof of Proposition 7 122
7.1. Proof of Lemma C 122
7.2. Proof of Proposition 7 122
