Investigation of the factors that influence non-Muslims on the purchasing intention of Halal Food in Korea
- 주제(키워드) attitude , perceived behavioural control , purchasing intention , non-Muslim , and Halal restaurant foods.
- 발행기관 아주대학교
- 지도교수 Seung - Hwan Kim
- 발행년도 2020
- 학위수여년월 2020. 2
- 학위명 석사
- 학과 국제대학원 국제경영학과
- 실제URI http://www.dcollection.net/handler/ajou/000000029451
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
The study goals to find the factors that influence South Korean non-Muslim customers' purchasing intention of Halal restaurants "cooked food". The factor investigation had the option to perceive three factors. This study indicated the purchasing intention of non-Muslim customers about Halal restaurant foods is influenced by their perceived behavioural control healthiness, safety, and cleanness especially in the Suwon area of South Korea. The attitude and subjective norm can help non-Muslim consumers form positive towards Halal restaurant foods. The finding will benefit both the academics and entrepreneurs who manage Halal business on how to improve their business. The outcome of the study conserves a valuable reference to applicable non-Muslim legal bodies on the present purchasing intention of non-Muslim customers towards the Halal restaurant's program. This will likewise support the manufacturers and advertisers to serve their clients better just as amplify their benefit. It defines a total base for non-Muslim government officials to underwrite the inclusion of non-Muslim business visionaries inside the Halal cooked nourishments administration industry to improve the financial strata of its supporters and, at the comparative time, fulfilling their strict duties in giving Halal café nourishments.
more목차
Chapter One: Introduction 1
1.1 Background of the Study 1
1.3 Statement of the study 3
1.4 Research Objectives 3
1.5 Research Hypothesis 4
1.5.1 Attitude of non-Muslim consumers 4
1.5.2 Subjective Norm of non-Muslim consumers 5
1.5.3 Perceived Behavioural Control of non-Muslim
consumers 7
Chapter Two: Literature Review 11
2.1 Theoretical Framework 13
Chapter Three: Methodology 14
3.1 Data Collection 14
3.2 Instruments 15
3.3 Sample and Sample Method 15
3.4 Demographic Profiles 17
3.5 Reliability Test 19
3.6 Multicollinearity test 19
3.7 Confirmatory factor analysis (CFA) 20
3.7.1 Measurement Model 20
3.7.2 Structural Model 24
3.8 Hypothesis Results 24
Chapter Four: Discussion 26
Chapter Five: Conclusion 26
5.1 Limitation and recommendation 27
5.2 Further Research 27
Bibliography 29
