Toward more efficient functioning for Egyptian commercial service ( KOTRA case study )
- 주제(키워드) ECS , KOTRA , EPA , EGYPT , ORGANIZATIONAL CHALLENGES , TRADE DIPLOMACY
- 발행기관 아주대학교
- 지도교수 Kim Sung Hwan
- 발행년도 2018
- 학위수여년월 2018. 2
- 학위명 석사
- 학과 국제대학원 국제통상학과
- 실제URI http://www.dcollection.net/handler/ajou/000000026704
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
It is widely believed that Export promotion Agency plays a vital role in increasing exports values, and a substantial body of studies examined its effect on trade. Egypt has been passing through an economic downturn and export promotion is one of new administration priorities to improve economic situation, Egyptian Commercial Service (ECS) is a governmental body which undertake such role , the current study focus on identifying the challenges that hinder optimum performance for ECS and setting a policy recommendation to overcome those challenges. , Based on the extensive interviews with ECS members & business community it is found that challenges include poor online services ,outdated archiving methods , human resources shortage, inefficient training methods, limited budget, weak business community cooperation & competitiveness of Egyptian products, isolated island concept and general inherited challenges in public sector. The challenges are classified into two parts: one under the control of ECS and the other mainly under the control of other party. The former of the two is the target of the study. The policy recommendation is derived through the interview with KOTRA staff members, and it includes setting a training programs based on work needs, initiating a global computerized system as an alternative for manual archiving methods, launching an interactive platform to provide online services and emphasizing specialization concept through a gradual plan to achieve task allocation within offices abroad and setting a more efficient KPI to measure ECS performance Key words: ECS, KOTRA, EPA, EGYPT,ORGANIZATIONAL CHALLENGES, TRADE DIPLOMACY,
more목차
CHAPTER 1 INTRODUCTION 1
1.1 Research background 1
1.2 Research purpose 3
1.2.1 Research questions and argument 4
1.3 Research methodology 4
1.3.1 The researcher way to achieve objectivity 5
1.3.2 Interviews and appendix 6
1.4 limitation to thesis 6
1.5 Thesis outline 7
CHAPTER 2 LITERATURE REVIEW 8
2.1 overview 8
2.2 The importance of EPA 8
CHAPTER 3 More about ECS 11
3.1 Overview 11
3.2 General information 11
3.3 Parties where ECS interact with: 12
3.4 Office allocation basis 13
3.5 Office composition abroad: 14
3.6 ECS brief structure (Technical side): 15
3.7 Diplomats duties at offices abroad 16
3.7.1 Market studies 16
3.7.2 Matchmaking 18
3.7.3 Statistics of foreign trade 20
3.7.4 Trade inquiries (governmental / non-governmental) 20
3.7.5 Logistics for trade mission, exhibitions 20
3.7.6 Complain and disputes 21
3.7.7 Other various trade support activities 21
CHAPTER 4 Challenges to ECS 22
4.1 Overview 22
4.2 Egypt and general inherited challenges in public sector: 22
4.3 Knowledge accumulation and archiving methods 24
4.4 Isolated island concept 26
4.5 Human resources 26
4.5.1 Human resource shortage 26
4.5.2 Human resources training methods 27
4.6 Limited budget 28
4.7 Competitiveness of the Egyptian products and worldwide reputation 29
4.8 Business community cooperation: 29
4.9 Poor online services 30
CHAPTER 5 KOTRA Case study 32
5.1 Overview 32
5.2 General information 32
5.3 Business center composition and departments: 33
5.4 performance evaluation system 34
5.5 Filing system 35
5.6 Business center budget 37
5.7 Online services 38
CHAPTER 6 Policy recommendation 40
6.1 overview 40
6.1.1 Challenge of practicality 40
6.1.2 Approach to achieve practicality 40
6.2 Recommendations 42
6.2.1 Training programs 42
6.2.2 Archiving method 44
6.2.3 Online services 45
6.2.4 Task allocation within offices 46
6.2.5 Effective Key performance indicators 47
CHAPTER 7 contribution and conclusion 51
7.1 Contribution 51
7.2 Conclusion 51
REFERENCES 53
