THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEE LOYALTY: THE CASE OF CORPORATIONS IN CAMEROON
- 주제(키워드) International Business
- 발행기관 아주대학교
- 지도교수 Cho Yung-Ho
- 발행년도 2017
- 학위수여년월 2017. 2
- 학위명 석사
- 학과 국제대학원 국제경영학과
- 실제URI http://www.dcollection.net/handler/ajou/000000024060
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
ABSTRACT Corporate social responsibility has increasingly been gaining steam and is a vital part of organizations effort to improve its performance in the society. In its use to improve the organization’s performance, it has been noticed to have an impact on employee loyalty. Organizations have been treating CSR activities as a crucial operational tool. This paper investigates the relationship of CSR activities and employee loyalty of the various organizations. The aim of this research is to uncover the impact of corporate social responsibility on employee loyalty in business enterprises in Cameroon. The research is a descriptive survey and the statistical population consists of employees from different corporations and the sample includes responses from 115 employees which were randomly selected. A questionnaire was developed and the data collected and sampling analysis was done with the help of SPSS software. The test instruments validity was tested through content validity and Cronbach’s Alpha coefficient was utilized in testing for reliability. The results of hypothesis testing indicate that there is a significant relationship between corporate social responsibility and four dimensions including Economic, environmental, legal and social and employee loyalty. The study is significant in that it draws attention to the effects of corporate social responsibility on employee loyalty in organization.
more목차
CHAPTER 1: INTRODUCTION 1
1.1 BACKGROUND 1
1.2 PURPOSE OF THE STUDY 3
1.2.1 PROBLEM STATEMENT 4
1.2.2 SIGNIFICANCE 4
1.3 RESEARCH METHOD 5
CHAPTER 2: LITERATURE REVIEW 6
2.1 CORPORATE SOCIAL RESPONSIBILITY 6
2.2 STAKEHOLDER THEORY 6
2.3 DIMENSIONS OF CSR ACTIVITIES 8
2.3.1 ECONOMIC RESPONSIBILITIES 8
2.3.2 LEGAL RESPONSIBILITIES 9
2.3.3 ETHICAL RESPONSIBILITIES 9
2.3.4 PHILANTHROPIC RESPONSIBILITIES 10
2.4 EMPLOYEE LOYALTY 11
2.5 RELATIONSHIP BETWEEN THE CORPORATION AND EMPLOYEES 12
2.6 MULTI NATIONAL CORPORATIONS IN CAMEROON AND CSR ACTIVITIES 14
CHAPTER 3: METHODOLOGY 16
3.1 RESEARCH MODEL AND HYPOTHESIS 16
3.2 HYPOTHESIS DEVELOPMENT 17
3.3 QUESTIONNAIRE DESIGN 21
3.4 MEASURES 21
3.4.1 INDEPENDENT VARIABLE 21
3.4.2 DEPENDENT VARIABLE 22
3.5 ANALYTICAL TOOLS 22
3.6 SURVEY 23
CHAPTER 4 26
4.1 FACTOR ANALYSIS 26
4.2 RELIABILITY ANALYSIS 27
4.3 CORELATION ANALYSIS 28
4.4 HIERARCHICAL REGRESSION ANALYSIS 30
4.5 HYPOTHESIS ANALYSIS 31
CHAPTER 5: DISCUSSION AND CONCLUSION 34
5.1 DISCUSSION 34
5.2 CONCLUSION 35
5.3 LIMITATIONS 37
REFERENCE 39
