특허와 상표 데이터를 활용한 신 사업기회 발굴 방법: 클라우드 컴퓨팅 산업을 중심으로
Identifying New Business Opportunities from Trademarks and Patents Data
- 주제(키워드) Business opportunity , Patent , Portfolio analysis , Trademark
- 발행기관 아주대학교
- 지도교수 이성주
- 발행년도 2016
- 학위수여년월 2016. 2
- 학위명 석사
- 학과 및 전공 일반대학원 산업공학과
- 실제URI http://www.dcollection.net/handler/ajou/000000021635
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
As technology-based service industries grow drastically worldwide; companies are recognizing the importance of market preoccupancy and have made an effort to capture a large market to gain the upper hand. To this end, a focus on patents can be used to determine the properties of a technology, as well as to capture advantages in technical skills, in comparison with the firm’s competitors. However, technology-based services largely depend not only on their technological value but also their economic value, due to the recognized worth that is passed to a plurality of users. Thus, it is important to determine whether there are any competitors in the target areas and what services they provide in any field. Despite this importance, little effort has been made to systematically benchmark competitors in order to identify business opportunities. Thus, this study aims to not only identify each position of technology-centered service companies in complex market dynamics, but also to discover new business opportunities. For this, we try to consider both technology and market environments simultaneously by utilizing patent data as a representative proxy for technology and trademark data as an index for a firm’s target goods and services. Theoretically, this is one of the earliest attempts to combine patent data and trademark data to analyze corporate strategies. In practice, the research results are expected to be used as a decision criterion to diagnose the economic value that companies can obtain by entering the market, as well as the technological value to be passed onto their customers. Thus, the proposed approach can be useful to support effective technology and business strategies in a firm.
more목차
1장 Introduction 1
1 절 Background 1
2 절 Research goals 3
3 절 Structure of research 4
2장 Related researches 5
1 절 Basic point of view for business opportunities 5
2 절 Conditions for business opportunities and analysis method 7
3 절 Overview for patents and brand data 9
3장 Research framework 15
1 절 Overall research process 15
2 절 Building patent portfolio and analysis 18
3 절 Building brand portfolio and its analysis 22
4장 Case studies 27
1 절 Data collection 27
2 절 Result of building patent portfolio 28
3 절 Building brand portfolio and extracting new business opportunities 35
5장 Conclusion and future researches 41
Reference 43
Abstract 46
