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The role of e-commerce in export development based on the survey of exporting companies in Egypt

초록/요약

ABSTRACT Current study tries to assess the role of electronic commerce in export development based on the survey of exporting companies in Egypt, whereas exports plays an importance role in its contribution to the Egyptian national economy .Moreover, this study dedicated to provide empirical evidence about the relationship between two constructs, usage of e-commerce technology and companies’ export performance. Primary question of the research is could e-commerce help the Egyptian companies to eliminate or at least reduce the negative effects of export barriers and improve their export performance. The structured questionnaire of the study was applied to export decision makers from the registered exporters at Egyptian international trade point database. A structured Questionnaire was used in the study to gather primary data, and 104 usable responses were gathered for data analysis, presenting an effective response rate of 20.8 percent. Findings from statistical analysis showed that the benefits of e-commerce technology who discussed in the paper were considered as very important and given the exporting companies a competitive advantage over the other companies in the domestic market and reduced the intensity of competition in the foreign market. Furthermore, e-commerce given them the ability to facilitate the contacts with overseas customers. However, export barriers whether internal and external barriers were the most important challenges for the exporters, whereas the government support could overcome these barriers especially the external barriers. On other hand, finding results indicated that in spite of the mentioned benefits of e-commerce technology, there are some technical and non-technical disadvantages related to e-commerce adoption and its implications, most of these disadvantages emerged from rapidly developing pace of the underlying technologies, which are expected to disappear once e-commerce technology more available. This study has some limitations that suggest promising prospects for the future research. Future studies can expand this research by examine the relationship between usage of e-commerce technology and companies’ export performance with a more comprehensive set of export barriers, also could do sensitivity analysis with considering the e-commerce usage in various maturity levels in the exporting companies to provide robust results.

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목차

CHAPTER I 1
INTRODUCTION 1
1.1 Research Background: 1
1.2 Research Objectives and Questions: 3
CHAPTER II 5
LITERATURE REVIEW 5
2.1 E-commerce: Definition and Main Concepts: 5
2.1.1 Types of E-commerce: 5
2.1.2 Driving Forces of E-commerce 8
2.1.3 Benefits of E-commerce 8
2.1.4 E-commerce Disadvantages and its Policy Implications 9
2.1.5 Barriers and Limitations to E-commerce 10
2.1.6 Brief overview of Global E-commerce 11
2.2 Overview of Internet evolution in Egypt 12
2.2.1 Population and Internet Usage in Egypt 13
2.3 E-commerce usage and Export Performance 14
2.4 Theoretical Background of the Study 15
CHAPTER III 18
SURVEY DATA 18
3.1 Research Approach 18
3.2 Survey Instrument 19
CHAPTER IIII 21
SURVEY RESULTS: 21
4.1 Presentation and discussion of results: 21
4.1.1 Population and Sample Size 21
4.1.2 Industries Frequencies and Percentages 21
4.1.3 Number of full-time employees 22
4.1.4 Export to foreign markets 23
4.1.5 Familiarity with e-commerce activities 23
4.1.6 Current use of E-commerce Tools 23
4.1.7 Benefits of E-commerce technology 25
4.1.8 Benefits of Exporting 26
4.1.9 Factors effect on improving the export performance 27
4.1.10 E-commerce and contact with overseas customers 28
4.1.11 Government role towards exporters 28
4.1.12 Internal and External Barriers 29
4.2 Conclusions 31
4.3 Limitations and suggestions for future research 33
4.4 Recommendations 34
REFERENCES: 35
APPENDIX (A) : SURVEY QUESTIONNAIRE 39
APPENDIX (B): QUESTIONNAIRE RELIABILITY 45

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