Superlative Environment to Flamers: Information Overload and its Effect on Hostile Behaviors
Superlative Environment to Flamers: Information Overload and its Effect on Hostile Behaviors
- 주제(키워드) flaming , information overload , public self-awareness , perceived identifiability , affective social presence
- 발행기관 아주대학교
- 지도교수 Cheul Rhee
- 발행년도 2015
- 학위수여년월 2015. 8
- 학위명 석사
- 학과 및 전공 일반대학원 경영정보학과
- 실제URI http://www.dcollection.net/handler/ajou/000000020742
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
Despite of abundant studies, little is known about controllable variables of flaming. In order to address this challenge, this study explores flaming mechanism in terms of three perception factors (perceived risk, anonymity and expected emotional reaction) and finds a controllable variable which moderates that mechanism. The findings of this study are referred that public self-awareness, perceived identifiability and affective social presence have significant effects on flaming in terms of perception factors, while information overload moderates the influence of public self-awareness on flaming. From those results, it is important to preventing information overload in order to control flaming. More implications and limitations are discussed on last section.
more목차
1. Introduction 1
2. Flaming as a Major Type of Hostile Behavior 3
3. Flaming and Its Primary Factors 4
3.1 Perceived Risk 5
3.2. Anonymity 6
3.3. Expected Emotional Reaction 7
4. Research Methodology 9
4.1. Research Model and Hypotheses 9
4.2. Measurement 14
4.3. Data Collection 17
5. Results 19
5.1. Reliability and Validity Analyses 19
5.2. Hypothesis Tests 23
6. Conclusion and Limitations 28
7. References 31
