A Study on Two Different Diffusion Models in a Saturated Mobile Phone Market
- 주제(키워드) competition model , saturated market , mobile phone communication , Lotka-Volterra model , extended Bass diffusion model
- 발행기관 아주대학교
- 지도교수 Byeong-Yun Chang
- 발행년도 2012
- 제출일 2012-06-25
- 학위수여년월 2012. 8
- 학위명 석사
- 학과 국제대학원 국제경영학과
- 파일정보 PDF
- 실제URI http://www.dcollection.net/handler/ajou/000000012675
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
The purpose of this paper is to analyze the performances of Lotka-Volterra model and extended Bass model in the saturated mobile phone communication market of Republic of Korea. The two species’ Lotka-Volterra model is tested considering competitive impact and three species’ Lotka-Volterra model is developed and applied to all the Korean mobile phone communication service providers. The performances of the Lotka-Volterra model and the extended Bass model are compared in consideration of competitive effect in the saturated market. By fitting the historical data of Korean mobile communication service market, the result shows that the goodness of fit of three species’ Lotka-Volterra model in the three companies’ competition case is better than the extended Bass model in terms of adjusted Based on the result of empirical tests, the proper advantages and disadvantages for two models are discussed.
more목차
CHAPTER 1 INTRODUCTION 1
1.1 Statement of the Problem 1
1.2 Objectives and Scopes of the Study 3
CHAPTER 2 LITERATURE REVIEW 5
2.1 The Bass Model 5
2.2 The Extended Bass Model 6
2.3 The Lotka-Volterra Model 8
CHAPTER 3 METHODOLOGY, MODELS AND DATA 9
3.1 Data Revision 9
3.2 Comparison of Models under Two Companies Case 11
3.3 Comparison of Models under Three Companies Case 13
CHAPTER 4 RESULTS AND DISCUSSION 16
4.1 Results for Models in Two Companies Case 16
4.2 Results for Models in Three Companies Case 20
CHAPTER 5 CONCLUSION 27
REFERENCE 29
APPENDIX 1 33
APPENDIX 2 36
APPENDIX 3 37
APPENDIX 4 42
