IDENTIFYING FACTORS FOR ELECTONIC COMMERCE ADOPTION IN TANZANIA
- 발행기관 아주대학교
- 발행년도 2011
- 제출일 2011-06-23
- 학위수여년월 2011. 8
- 학위명 석사
- 학과 국제대학원 국제경영학과
- 실제URI http://www.dcollection.net/handler/ajou/000000011739
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
E-commerce is rapidly replacing the old way of doing business. In many researches, e-commerce have proved to bring benefits to business and a country in general by cutting down business costs and time and facilitate sharing of information between different e-commerce stakeholders thus leading to efficiency of doing business. However, the benefits of e-commerce have not yet been realized in developing countries. Despite the fact that there are many researches of e-commerce adoption in various forms of e-commerce such as in internet banking, business to business, e-market place, online shopping, e-government, mobile commerce, online auction, e-procurement however there are limited researches for e-commerce in African countries in general and particularly, no research of e-commerce Adoption in Tanzania. Therefore, this paper intends to analyze e-commerce determinant factors in Tanzania and how these factors affect e-commerce adoption in Tanzania. The contributions of this paper are to extend and adopt Technology Acceptance Model (TAM) (David, 1989), to e-commerce adoption in empirical study in Tanzania. The study further contributes to the body of knowledge by being the first study of e-commerce adoption to be conducted in Tanzania. Either, the study contributes to the field of e-commerce as it analyses factors influencing e-commerce adoption in Tanzania. Findings have shown that technology infrastructure plays great role in e-commerce. Either, national policy initiatives are important in building online trust and improving technology infrastructure thus leading to improvement of e-commerce within a particular country. These variables- technology infrastructure, national policy initiatives together with trust are combined to Technology Acceptance Model (TAM) to propose research model of the study.
more목차
Abstract 4
Acknowledgments 5
Contents 6
List of Tables 9
List of Figures 9
CHAPTER ONE 10
1 INTRODUCTION 10
1.1 Research Background 13
1.2 Research Objectives 14
1.3 Importance of the Study 14
1.4 Structure of the Thesis 15
CHAPTER TWO 16
2 Literature Review 16
2.1 Electronic Commerce Adoption 16
2.2 Internet Status in Tanzania 18
2.2.1 Institutions responsible for ICT in the Country 20
2.2.2 Policy Statement on e-commerce 20
2.3 E-commerce Status in Tanzania and South Africa 21
2.3.1 E-commerce Status in Tanzania 21
2.3.2 E-commerce Status in South Africa 25
2.4 Comparison between South Africa and Tanzania 27
2.4.1 Stages of Development between South Africa and Tanzania 27
2.4.2 Estimated Internet Users per 100 inhabitants 28
2.4.3 Mobile Cellular Subscriptions (M.C.S) per I00 inhabitants 28
2.4.4 Fixed Telephone lines per 100 inhabitants 29
2.4.5 Fixed Broadband Subscriptions per 100 inhabitants 30
CHAPTER THREE 31
3 Methodology 31
3.1 Theoretical Background 31
3.2 Research Model 43
3.2.1 National Policies 44
3.2.2 Perceived Ease of Use, Perceived Usefulness and Behavioral Intention 47
3.2.3 Trust 47
3.3 Research Design 52
3.3.1 Characteristics of the Subjects 53
3.3.2 Data Collection 54
3.3.3 The Questionnaire 54
3.4 Validity and Reliability 57
CHAPTER FOUR 60
4 RESULTS 60
4.1 The Results of Path Analysis 60
4.2 Measures of Model Fitness 63
CHAPTER FIVE 64
5 Discussions 64
5.1 Contributions and Limitations of The study 66
5.2 Implications of the Study and Further Research 67
References 70
Appendix: A Questionnaire 76
