자기부여효과를 증가시키는 개인차 변인, 부정적 평가불안
- 주제(키워드) endowment effect , fear of negative evaluation , individual difference
- 발행기관 아주대학교
- 지도교수 김경일
- 발행년도 2009
- 학위수여년월 2009. 8
- 학위명 석사
- 학과 및 전공 일반대학원 심리학과
- 실제URI http://www.dcollection.net/handler/ajou/000000010023
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
Few experimental studies have provided evidence of a causal link between a root variable and the observed variation in willingness to trade (WTA). We suggest that the source of this variation is at least partially to be found in fear of negative evaluation (FNE). To support this hypothesis, we manipulated FNE in a group of college students and assessed their willingness to trade. In Experiment 1, the participants in the high-FNE group demonstrated a greater reluctance to trade than did those in the low-FNE condition. Furthermore, chronic levels of FNE were found to be negatively related to WTA. We suggest that FNE is one of the casual factors which explain differences in WTA between individuals. Other factors, which can be related to FNE and WTA, are discussed.
more목차
I. INTRODUCTION
II. THEORY
1. Theory in explanation of the endowment effect
2. The Endowment Effect: Alternative Explanation and Effects of Individual Differences
3. The Potential Role of Fear of Negative Evaluation
4. Manipulation and measurement of FNE
5. Overview of Experiments
III. Experiment 1: The Effect of FNE on the Endowment Effect
1. METHOD
1) Design
2) Participants
3) Materials
4) Procedure
5) Pretest
2. RESULTS AND DISCUSSION
IV. Experiment 2: The Correlation between FNE and the Strength of the Endowment Effect
1. METHOD
1) Participants
2) Materials
3) Procedure
2. RESULTS AND DISCUSSION
V. General Discussion
References
국문초록
