검색 상세

중소기업 컨설팅을 통한 제조혁신 CRM 모델 연구

A Study on Productivity Innovation CRM Model by a Consulting for Small and Medium Enterprises

  • 윤진승 (아주대학교 산업대학원)

초록/요약

This study is for small and medium sized manufacturing companies to improve the Productivity Innovation CRM model by consulting and provider of solution. It is time for the companies to reconsider the relationship between company and customer under reducing the royalty of customer and subdivided market. Also companies need to apply the data from the various communication methods to meet the above requirements CRM is shown up. A large company A and T consulting company provide consulting and solution for medium sized manufacturing customer companies, to help productivity innovation, stabilization of quality, cost reduction etc. Then medium sized manufacturing customer companies get to solve their own problems that could not solve. The purpose of this study ande composition and methodology are described in chapter 1 and the meaning and types of CRM and CRM states in domestic and overseas, company trend in chapter 2 and show how to get effects for small and medium sized manufacturing companies to improve the Productivity Innovation CRM model by consulting and provider of solution in chapter 3. This study is to help a large companies which are have customers about and small-medium sized companies to ensure and improve their manufacturing competitiveness.

more

목차

제1장 서론 = 1
제1절 연구의 배경 및 목적 = 1
제2절 연구의 내용 및 범위 = 3
제2장 CRM 추진 전략 = 5
제1절 CRM의 정의 및 개요 = 5
제2절 CRM의 영역 및 중요성 = 7
1. CRM의 영역 = 7
2. CRM의 중요성 = 9
제3절 CRM 추진경과 및 성공사례 = 10
1. 한국기업의 CRM 추진경과 = 12
2. 외국기업의 CRM 성공사례 = 14
3. 국내기업의 CRM 성공사례 = 16
제4절 CRM의 성공전략 및 시사점 = 17
1. 성공전략 = 18
2. 시사점 = 25
제3장 제조혁신 CRM Model 연구 = 28
제1절 Model 연구의 개요 = 28
제2절 Model 연구의 정의 = 29
제3절 Model 연구의 단계별 세부내용 = 31
제4절 효과 분석 = 37
1. Model 연구 개선사례 = 37
2. Model 연구 효과파악 = 40
제5절 솔루션 활동의 방향과 컨설팅 업체의 활용 = 41
1. 솔루션 활동의 방향 = 41
2. 외부 컨설팅 업체의 활용 = 44
제4장 결론 = 49
<참고> 주요 경영분석지표 추이 = 51
참고 문헌 = 52
ABSTRACT = 54

more
반출 Meta View 목록