On the Strategy of Multi-national Automobile Corporations in China
- 발행기관 Graduate School of International Studies Ajou University
- 지도교수 Cho, Jae-Wun
- 발행년도 2005
- 학위수여년월 2005. 8
- 학위명 석사
- 학과 및 전공 국제대학원 국제경영학과
- 본문언어 영어
초록/요약
China has enjoyed a great economic and social progress during past five decades. The automobile industry played an important role in China’s industrialization process. Prior to 1949, there was really no automobile industry to speak of in China although there were many kinds of automobiles imported from other countries running on the roads of China. New China's automotive industry started in July 15, 1953, when the First Automobile Works (FAW) was set up in Changchun City, Jilin Province. And in July 14, 1956, China's very first lot of 12 road vehicles, 'Jiefang' or liberation 4 tons cargo trucks (which you can still see in large numbers), rolled out of the factory, putting an end to the time when China was unable to produce our own motor vehicles. However, until 1984 china’s automobile industry had developed slowly. It fell far behind developed countries because of domestic political factors and western economic and technological blockade. And, there weren’t MNCs investing in China’s automotive industry. Its history was wholly one of self-reliance and hard work. A fast developing phase in China's automobile history started since 1984 when the first automotive manufacturing joint venture, Beijing Jeep Corporation, Ltd. (BJC), was established on Jan 15, 1984 in China. Nowadays almost every Multi-national Corporations (MNCs) concerning automobiles have invested in China. My paper focuses on MNCs’ entry process, strategy，role in and impact on Chinese automobile industry.
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List of Contents
List of Pictures = iii
List of Tables = iv
Chapter 1. Introduction = 1
1.1 Research Motivation and Objectives = 1
1.2. Research Methods and Composition = 3
Chapter 2. History of China's Automobile Industry = 5
2.1 Innovation of Automobiles = 5
2.2 The History of China's Automobile Industry = 7
2.3 Forecast = 17
2.4 Structure of China's Automobile Industry = 19
Chapter 3. Introduction on MNCs in China's Automobile Industry = 20
3.1 Regulations on Entry into China's Automotive Industry = 20
3.1.1 Foreign Equity Limits = 20
3.1.2 Local Content Requirements = 21
3.1.3 Industrial Policy for the Automobile Industry = 23
3.2 What is MNC? = 26
3.3 Major MNCs in China' Automobile Industry = 28
3.3.1 Daimler-Chrysler in China = 29
3.3.2 Volkswagen Group in China = 36
3.3.3 Fiat Group in China = 41
3.3.4 PSA Peugeot Citro¨n Group in China = 45
3.3.5 General Motors in China = 52
3.3.6 Honda in China = 55
3.3.7 Ford in China = 56
3.3.8 Hyundai in China = 59
3.3.9 BMW in China = 62
3.4 Key Success Factors of MNSs in Chinese Automobile Market = 63
3.4.1 VW's Success Factors = 63
3.4.2 Honda' Success Factors = 63
3.4.3 Peugeot's Failure Factors = 63
3.4.4 Factors Determining Success = 64
Chapter 4. Roles of MNCs in China's Automobile Market = 67
4.1 Market Positions of MNCs Concerning Automobile = 67
4.2 MNCs' Joint Ventures Dominate China's Automobile Industry = 75
4.3 MNCs are penetrating China's Luxury Car Market = 76
4.4 The Contribution of MNC's FDI to China's Automobile Industry = 78
4.5 MNCs' Technology Transfer to China's Automobile Industry = 80
4.6 China's WTO Membership and its Effect on MNCs' Role in China's Automobile Industry = 81
Chapter 5. Motorization and Family Car Consumer Behavior = 86
5.1 Motorization in China = 86
5.2 Family Car Consumer Behavior = 88
5.2.1 Research Questions and Hypotheses = 88
5.2.2 Family Car Consumer Decision-making Model = 88
5.2.3 Family Car Consumer Satisfaction Model = 89
5.2.4 Data Collection and Basic Statistics = 90
5.3 Results of Testing Hypotheses and Regression = 93
5.3.1 Consumer Decision-making Model for Family Car = 93
5.3.2 Consumer Satisfaction Model for Family Car = 96
5.4 Summary and Suggestion = 98
Chapter 6. Conclusion = 100
6.1 Summary = 100
6.2 Implications of the Study = 101
References in English = 104
References in Chinese = 105
Websites in Reference = 105
Sources = 108
