Globalization of The Korean Electronics Industries
- 발행기관 Graduate School of International Studies Ajou University
- 지도교수 Kim, young Kun
- 발행년도 2005
- 학위수여년월 2005. 2
- 학위명 석사
- 학과 및 전공 국제대학원 국제경영학과
- 본문언어 영어
초록/요약
The objective of this thesis is to understand the trends that changed the electronic industry for the last few years and to analyze how Korean electronics expanded their operations overseas. Overall Electronic industry has been experiencing drastic changes recently. Supply chains, marketing strategies, production process and components have been redesigned including new technologies of the digital age. There has also been extensive restructuring of the industry as firms reorganized to have greater presence and larger product portfolio in each of the three major producing areas. Among Korean Electronic Industries, Samsung Electronics showed a great performance for the last five years. While all industry was under recession, Samsung made great even in the hardest markets. The company has set out a new corporate goal: to boost its digital media division's annual sales to 30 trillion won ($25 billion) by 2005.
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TABLE OF CONTENTS
1. INTRODUCTION = 9
1.1 Background and Objective of the Thesis = 9
1.2 Scope of the Thesis = 10
1.3 Methodology of the Thesis = 10
2. GLOBALIZATION TRENDS = 11
2.1 Fierce Competition = 12
2.2 Growing Markets = 12
2.3 Global Presence = 13
2.4 Building Global Players = 14
2.5 Changing Customers = 14
2.6 Premium Segments = 15
2.7 Environmental Concerns = 16
2.8 New Technologies = 16
2.9 Industry Leaders = 16
2.10 Information Technology = 17
3. KOREAN ELECTRONIC INDUSTRY = 19
3.1 The Role of the Government = 20
3.2 The Role of the Chabeol = 21
3.3 Local Manufacturing and Global Networking = 23
4. SAMSUNG ELECTRONICS IN CHINA CASE STUDY = 24
4.1 Company Background = 24
4.2 Promotion in the Market (China) = 28
5. CONCLUSION = 31
