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A BUSINESS MODEL INNOVATION APPROACH TO NATIONAL INNOVATION SURVEYS

초록/요약

In the global economic context speeded up by digital technologies, business model innovation has been seen as a key item to success. Business people, especially entrepreneurs, as well as scholars, perceive that the new approaches to business model allow to achieve competitive advantage. Due to the economic impact of innovation, both developed and developing countries have been focusing on strategies to foster innovation initiatives so that they can gain a competitive advantage in the international scenario. In general, the policies to support innovation are developed based on the data obtained from the national innovation surveys, which are made following international guidelines for measuring innovation. Considering the speed and the dynamics of innovation, national policies are also expected to foster contemporary approaches as business model innovation. In this regard, this research aimed to verify how the national innovation surveys deal with the new context. By a qualitative method supported by the Grounded Theory, the study analyzed the questionnaires that are used for the national innovation surveys by 12 countries. Backed by a framework proposed by Mark W. Johnson and using the ATLAS.ti tool, a comprehensive analysis verified whether the questionnaires were able to cover aspects of business model innovation. Essentially the findings showed that national innovation surveys, even though inspired by international guidelines, have different perspectives to evaluate their national system of innovation. Regarding comprehensiveness, the results revealed the surveys are not able to cover other aspects of innovation than those presented in the Oslo manual organized by OECD, neither business model innovation. Also, the analysis through the lens of a business model innovation framework revealed the measurement of a subjective aspect of value, as the value proposition, is a challenge to be faced. In evidencing the limitations, this research brought out information addressed to policymakers who intend to reflect the national innovation surveys content with the contemporary innovation paradigms. Likewise, the results emphasized the urgency of discussing how to measure the new approaches to innovation.

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목차

ABSTRACT i
TABLE OF CONTENTS iii
LIST OF TABLES v
LIST OF FIGURES vi
LIST OF ABBREVIATIONS vii
CHAPTER 1 1
1. INTRODUCTION 1
1.1 Research objectives 3
1.2 Organization of the thesis 3
CHAPTER 2 5
2. LITERATURE REVIEW 5
2.1 Nature of innovation 5
2.2 Types of innovation 9
2.2.1 Radical and incremental innovation 11
2.2.2 Disruptive innovation 12
2.2.3 Open innovation 13
2.2.4 Frugal and reverse innovation 13
2.2.5 Managerial innovation 14
2.3 System of innovation 15
2.3.1 National system of innovation 16
2.4 National innovation survey 17
2.5 Business model 19
2.5.1 Business model framework 23
2.6 Business model innovation 25
2.6.1 Business model innovation framework 30
CHAPTER 3 36
3. METHODOLOGY AND ANALYSIS 36
3.1 Qualitative analysis 36
3.2 Methodological strategies 37
3.2.1 Research context 38
3.2.1.1 Sample 38
3.2.1.2 Theoretical framework 39
3.2.2 Methodological process 42
3.3 Data analysis 46
CHAPTER 4 50
4. FINDINGS AND DISCUSSION 50
4.1 Findings from the national innovation surveys analysis 50
4.1.1 Innovation 50
4.1.2 R&D 52
4.1.3 Types of innovation 53
4.1.4 Other definitions 55
4.1.5 National innovation survey classification 56
4.1.6 Johnson’s business model innovation framework 65
4.2 Discussion 70
4.2.1 Value proposition measurement 71
4.2.2 National innovation survey’s content and structure 73
4.2.3 Business model innovation measurement 75
CHAPTER 5 79
5. FINAL CONSIDERATIONS 79
5.1 Limitations of the research 80
5.2 Further research 81
REFERENCES 83
APPENDIX 91

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