POST-IMAGE OF NEPAL AS A TOURIST DESTINATION : PROSPECTIVE FROM INTERNATIONAL TOURIST
- 주제(키워드) destination image , image , international tourists , Nepal , post-image , pull factors
- 발행기관 아주대학교
- 지도교수 Cheul Rhee
- 발행년도 2018
- 학위수여년월 2018. 2
- 학위명 석사
- 학과 국제대학원 국제경영학과
- 실제URI http://www.dcollection.net/handler/ajou/000000026694
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
This research presents the destination image of tourists during their different (pre-real-post) stages of a visit in Nepal. Destination image is defined as a summation of belief, idea, knowledge and impressions of a place held by a potential tourist. A survey of 77 international tourists with semi-structured interview was selected for data collection. The data were analyzed by using modified model of image modification process which is based on Gunn’s (1972) seven-stage and Clawson &Knetch (1966) five-stage model. The findings of this study revealed that respondents’ post-image, after their trip to Nepal, was heavily based on adventures (mountaineering and trekking) and natural beauty. It means that pull-factors for revisiting to Nepal are mountaineering, trekking and natural beauty despite poor roads, long travel, poor nightlife and low communication network. This research contributed for better understanding of the destination image (post-image) of Nepal, providing better directions for destination marketing organizers and marketing professionals who deal with tourism plan and strategic through different channels of communications.
more목차
Chapter 1 Introduction 1
1.1 Background of the Study 1
1.2 Who is tourist and why people travel 1
1.3 Tourism in Nepal 2
1.4 Research Objectives 3
1.5 Significance of the Study 3
1.6 Research Questions 3
1.7 Organization of the Study 4
Chapter 2 Literature Review 5
2.1 Researchers Overview 5
2.2 Research Gap 11
Chapter 3 Theoretical Background 12
3.1 Destination Image 12
3.2 Destination Image Formation 15
3.3 Country Image 18
Chapter 4 Methodology 20
4.1 Research Design 20
4.2 Informants 20
4.3 Data Collection 21
4.4 Data Analysis 22
Chapter 5 Findings 25
5.1 Demography 25
5.2 Perceived Image before the Trip 26
5.2.1 Image Based on Informal Information 27
5.2.2 Image Based on Promotional Information 28
5.2.3 Pre-image about Nepal 29
5.3 Arrived and Participated at the Destination 31
5.3.1 Tourist Travelling Partners 31
5.3.2 Positive and Negative Experience during their Trip 32
5.3.3 Tourism Infrastructure 33
5.3.4 Important and Memorable Experiences during their Trip 38
5.4 Post-image Formation 39
5.4.1 Post Image after the Trip 39
5.5 Pull-factors for Revisiting and Recommendation 40
5.6 Final Decision 41
5.6.1 Re-visit the Same Place (country) 42
5.6.2 Visit Different Places (country) 42
5.6.3 Not Decided Yet 42
Chapter 6 Discussion 43
6.1 Perceived Image before the Trip 43
6.2 Arrived and Participated at the Destination 44
6.2.1 Positive and Negative Experiences of Tourists during their Visit 44
6.2.2 Tourists Experience Related to Tourism Infrastructures 45
6.3 Post-image Formation after the Trip 45
6.4 Pull Factors for Revisiting and Recommendation 47
6.5 Final Decision 48
Chapter 7 Conclusion 49
7.1 Conclusion 49
7.2 Limitations 50
7.3 Contribution of the Study 51
7.4 Recommendations for Future Research 51
References 52
Appendices 57
