The Effects of Tourism Information Quality in Social Media on Destination Image Formation: The Case of Weibo
- 주제(키워드) tourism information quality , social media , destination image , cognitive image , affective image , conative image , Weibo
- 발행기관 아주대학교
- 지도교수 Sung-Byung Yang
- 발행년도 2016
- 학위수여년월 2016. 2
- 학위명 석사
- 학과 국제대학원 국제경영학과
- 실제URI http://www.dcollection.net/handler/ajou/000000020905
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
This study is focused on the investigation of the utilization of tourism information quality in social media with respect to destination image formation. To fulfill the objectives of the study, the paper uses two methods; literature review and empirical analysis. The literature review refers to existing studies, and reestablishes the concept of tourism information quality in social media, and identifies the cognitive, affective and conative aspects of tourism destination image. On the other hand, the empirical analysis is based on the questionnaire given to the users provided with tourism information in social media. The results of the questionnaire make use of the sample size of 212 Chinese respondents who have experience of utilizing tourism information in social media. The empirical analysis mainly relies on the application of structural equation modeling. The results indicate that vividness and mutual interaction as the contextual characteristics of tourism information in social media show a meaningful positive relationship with cognitive image and affective image, and those images shows a meaningful positive relationship with conative image related with behavioral factors such as intention to visit. This study will contribute theoretically to confirming empirically the relationship between tourism information quality in social media and destination image. In addition, this provides empirical evidence supporting former studies about destination image formation. In terms of practical contribution, this study will help to build tourism marketing strategies utilizing social media to attract more tourists and construct new tourism business models or strategies related with social media.
more목차
I. Introduction 1
II. Theoretical Background . 4
II-1. Social Media in Tourism 4
II-2. Information (Data) Quality 7
II-3. Heuristic and Systematic Model (HSM) 10
II-4. Destination Image 11
II-5. Social Media and Destination Image . 16
III. Research Model and Hypotheses . 20
III-1. Research Model 20
III-2. Hypotheses 21
IV. Research Methodology 26
IV-1. Data Collection . 26
IV-2. Measurement 29
V. Data Analysis . 30
V-1. Measurement Model 30
V-2. Structural Model 36
VI. Discussion . 39
VI-1. Results 39
VI-2. Theoretical Contributions . 41
VI-3. Practical Contributions . 42
VII. Conclusion 44
References . 46
Appendix . 54
Appendix 1. The Information Quality Dimensions 54
Appendix 2. Survey Questionnaire (Chinese Version) 55
Appendix 3. Survey Questionnaire (English Version) . 58
