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Corporate Social Responsibility in Oil Companies: Analyzing its Advent and Effectiveness

초록/요약

Over the past 25 years, there has been an irrefutable shift in the oil industry towards Corporate Social Responsibility (CSR). The purpose of this paper is to determine if the adoptions of CSR policies are effective. In other words, does the adoption of CSR programs tangibly affect the way oil companies operate? To answer this question, the paper uses a case study methodology to analyze the shift to CSR through four major events in the oil industry and their ensuing effects concerning CSR. These events, in sequential order, include the 1988 Occidental Petroleum Piper Alpha Disaster, the 1989 Exxon Valdez Oil Spill, Shell in Nigeria throughout the mid-1990’s, and BP’s CSR practices in the late 1990’s and early 2000’s and subsequent Deepwater Horizon Disaster. Unfortunately, much creation of CSR occurs in the wake of a disaster; these cases are here to provide context for the development of CSR. The universe of this paper is the exploration of recent history CSR implementations for the largest publicly traded oil companies in the world.

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Table of Contents

Introduction………………………………………………………………………………1

Background and the Need for CSR…………………………………………………………1

Case Study Analyses: Four critical Events in the Oil Industry and their Effect on CSR

Case Study #1: The Occidental Piper Alpha Disaster: A Two-Part Analysis

a) The Occidental Petroleum Piper Alpha Disaster……………………2

b) An Examination of Occidentals Corporate Ethics…………………6

Case Study #2: The Exxon Valdez Oil Spill: A Two-Part Analysis

a) The Exxon Valdez Oil Spill…………………………………………8

b) Revisiting Exxon Valdez: 25 Years After the Disaster………………13

Case Study #3: Shell in Nigeria: A Three-Part Analysis

a) The Human Rights Violations of Shell in Nigeria……………………14

b) Shell’s CSR Initiatives………………………………………………17

c) Shell 2015: The Niger Delta Revisited……………………………19

Case Study #4: BP Deepwater Horizon Disaster: A Four-Part Analysis

a) BP’s Advances in CSR………………………………………………20

b) The Deepwater Horizon Disaster………………………………………22

c) Putting BP’s Practices Under the Microscope……………………24

d) A Look into BP’s Crisis Management and Response to Deepwater Horizon …………………………………………………………………………25

Final Review: A Two-Part Analysis

1) Corporate Ethics and the Power of Public Relations……………………………28

2) Analyzing the Current Corporate Culture: Are we Meeting the Triple Bottom Line?.............................................................................................................................30

Conclusion……………………………………………………………………………………35

List of Works Cited………………………………………………………………………37

List of Works Referenced…………………………………………………………………42

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