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The Impact of Corporate Social Responsibility on Business Performances through Green Supply Chain Management : The Case of Guatemala

초록/요약

Previous research has suggested that a fair strategy of corporate social responsibility (CSR) positively influences business performances; however, less attention has been paid to the effect that CSR could have on business performances through environmental efforts. As the public is becoming more aware of the environmental issues and the consequences of global warming, the consumers all over the world are already questioning the companies about the products they are selling. The purpose of this research is to bring some evidence from Guatemalan firms to examine the relationship between CSR, GSCM practices, and business performances. After reviewing the extensive literature, a research model was developed including five constructs: CSR, GSCM practices, environmental, economic and operational performances. The statistical analyses were based on the primary data collected from a survey questionnaire, responded by 93 different company managers in the Republic of Guatemala. Furthermore, structural equation modeling was utilized to analyze the data and to test the hypotheses. The results of the analyses showed that there is a significant influence of CSR on the adoption of GSCM practices. It was also found that implementation of GSCM practices has a significant influence on environmental, economic and operational performances. The relationships among the business performances was also studied, in this sense, it was found that environmental performance has a significant impact on economic and operational performance. Finally, the mediating effect of GSCM practices on the relationships between CSR and business performances was also investigated, and it was found that GSCM has a mediating role on the relationship between CSR and environmental and economic performance, but not with operational performance. Keywords: corporate social responsibility, CSR in Guatemala, green supply chain management, environmental performance, economic performance, operational performance, structural equation modeling.

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목차

ABSTRACT …………………………………………………………….……...…...… I
ACKNOWLEDGEMENT ………………………………………………...……......... II
TABLE OF CONTENTS ……………..………………….…………………...…..… III
LIST OF FIGURES ………………………….……………………………………... VI
LIST OF TABLES ….…………………………………………….……………...… VII
LIST OF ABREVIATIONS ………………………………………………..……... VIII
CHAPTER 1: INTRODUCTION ……………………………………………………. 1
1.1 Introduction …………………………………………………………..…...…. 1
1.2 Statement of the Problem ……………………………………….....………… 2
1.3 Purpose of the Study ……………………………………………….……...… 3
1.4 Significance of the Study ………………………………………………......... 4
CHAPTER 2: LITERATURE REVIEW ……………………………………………... 5
2.1 Corporate Social Responsibility ………………………………………………….. 5
2.1.1 Drivers of Implementation of CSR Practices …………………………………... 6
2.1.2 Bottlenecks in the Implementation of CSR Practices …...................................... 7
2.1.3 Employee Relations ………………………………………………………......... 9
2.1.4 Community Relations …………………………………………………..…...... 10
2.1.5 Product Quality …………………………………………………………….…. 11
2.2 Green Supply Chain Management (GSCM) ………………………………......... 11
2.2.1 The Green Moral and Social Responsibility ………………………………….. 14
2.2.2 State Rules & Regulations on GSCM Practices ………………………….…… 15
2.2.3 The Role of Customers in the
Implementation of GSCM Practices …………………………………….....… 15
2.2.4 Internal Environmental Management …............................................................. 16
2.2.5 External Environmental Management …………………………………………17
2.2.6 Cooperation with Customers ………………………………………………….. 17
2.2. 7 Investment Recovery ………………………………………………....….…… 18
2.3 Business Performances ………………………………………………………..... 19
2.3.1 Environmental Performance ………………………………………………….. 19
2.3.2 Economic Performance ……………………………………………………….. 20
2.3.3 Operational Performance …………………………………………………....... 21
CHAPTER 3: METHODOLOGY …………………………………………….......... 22
3.1 Theoretical Framework ………………………………………………………..... 22
3.1.1 Research Model ……………………………………………………………….. 22
3.2 Hypothesis Development ……………………………………………………….. 23
3.2.1 CSR and GSCM Practices ………………………………...………………....... 23
3.2.2 The link between GSCM practices
and business performances ………………………………………………....… 24
3.2.3 The link between environmental
and economic performances ………………………………….………...…..… 25
3.2.4 The link between environmental
and operational performances ……………………………………………...… 26
3.2.5 The link between operational
and economic performances ………………………..……….…………......…. 26
3.3 Questionnaire Development ……………………………………………….…..... 27
3.4 Data Collection ………………………………………………………………..... 27
3.5 Data Analysis and Estimation Methods …………………………………….........27
3.6 PLS Model Analysis ………………….…………………………………...…...... 28
3.6.1 Measurement Model Assessment ………………………………….…...……... 29
3.6.2 Structural Model Assessment ………………………………………....………. 32
CHAPTER 4: RESULTS AND DISCUSSION …………………………………...... 37
4.1 Survey Results …................................................................................................... 37
4.1.1 Demographic Statistics of the Respondents …………………………...….…... 37
4.1.2 Impact of CSR on the Implementation of GSCM Practices ………………….. 39
4.1.3 GSCM Practices Adopted in the Last Couple of Years …………………….…. 39
4.1.4 Business Performances Improvements
due to the GSCM Implementation ………………...……………………...….. 40
4.2 Hypotheses Testing ……………………………………………………………... 42
4.3 Discussion of Findings …………………………………………………....…….. 49
CHAPTER 5: CONCLUSION …………………………………………………........ 53
REFERENCES …........................................................................................................ 57
APPENDIX 1: COMPLETE LIST OF MEASUREMENT ITEMS ………….…….. 64
APPENDIX 2: ENGLISH SURVEY QUESTIONNAIRE …………………………. 66
APPENDIX 3: SURVEY QUESTIONNAIRE IN SPANISH …………………….….71
APPENDIX 4: INDICATOR LOADINGS OF CONSTRUCTS ………………….... 76
APPENDIX 5: CROSS LOADINGS OF MEASUREMENT ITEMS ………...…… 77

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