CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES AND CORPORATE REPUTATION: EVIDENCE FROM KOREAN FIRMS
- 발행기관 아주대학교
- 지도교수 Kyungho Kim
- 발행년도 2014
- 제출일 2014-06-17
- 학위수여년월 2014. 7
- 학위명 석사
- 학과 Graduate School of International Studies 국제경영학과
- 실제URI http://www.dcollection.net/handler/ajou/000000016947
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
ABSTRACT This paper explores the influence of corporate social responsibility (CSR) on corporate reputation. The study builds on the stakeholder perspective to develop an argument on the relationship between CSR and corporate reputation. In particular, we employ charitable contributions and toxic emissions as proxies for CSR and shareholder returns as a proxy for reputation. With respect to data, we use the Korea Sustainability Index database. We test the hypothesis with a longitudinal sample of 60 large firms operating in major Korean industries between 2010 and 2012. The results support the main hypotheses of the study that both charitable contributions and toxic emissions have a positive relationship with corporate reputation, implying that investing in CSR activities boosts corporate reputation. The results extend the stakeholder perspective by showing that society is drawn closer to firms that contribute to charity and take an effort to reduce toxic emissions. This study also finds out that current corporate reputation is influenced by past corporate CSR activities, supporting the arguments of resource based view that current corporate social performance can be improved by developing competences and a pool of resources on the basis of past experience.
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TABLE OF CONTENTS
ABSTRACT i
ACKNOWLEDGEMENT ii
DEDICATION iii
LIST OF ABBREVIATIONS vi
LIST OF TABLES AND FIGURES vii
CHAPTER 1: INTRODUCTION 1
1.1 Introduction 1
1.2 Objective of the study 3
1.3 Structure of the Thesis 4
CHAPTER 2: LITERATURE REVIEW 4
2.1 Corporate Social Responsibility 4
2.2 Dimensions of Corporate Social Responsibility 6
2.3 Justification for and against Corporate Social Performance 7
2.4 CSR as a Corporate Strategy 10
2.5 Stakeholder Theory 11
2.6 Social Contracts Theory 12
2.7 Corporate Reputation 13
2.8 Strategic Benefits of Firm Reputation 15
CHAPTER 3: METHODOLOGY 17
3.1 Model and Hypotheses 17
3.2 Toxic Emissions and Corporate Reputation 17
3.3 Charitable Contribution and Corporate Reputation 20
3.4 Sample Data 22
Table1: Sample Composition 23
3.5 Measures 23
3.5.1 Independent variable: CSR Activities 23
3.5.2 Dependent variable: Corporate Reputation 24
3.5.3 Control variables 25
CHAPTER 4: ANALYSIS AND DISCUSSION 26
4.1 Analytic Method 26
4.2 Results 27
Table 2: Basic statistics 27
Table 3: Correlation matrix 28
Table 4: Regression Analysis for Effect of CSR Activities on Corporate Reputation 29
4.3 Discussions and Implications 30
CHAPTER 5: CONCLUSION 36
REFERENCES 37
