ICT 확산에 있어서 국가별 문화적 가치: 미국과 한국의 휴대전화 도입 비교 연구
National Cultural Values in ICT Diffusion: A Comparative Study on Mobile Phone Adoption between U.S. and South Korea
- 주제(키워드) cross-cultural comparison , Innovation influence , ICT adoption , Technology diffusion , Type I and Type II cultures
- 발행기관 아주대학교 대학원
- 지도교수 이상근
- 발행년도 2010
- 학위수여년월 2010. 8
- 학위명 석사
- 학과 및 전공 일반대학원 경영정보학과
- 실제URI http://www.dcollection.net/handler/ajou/000000010854
- 본문언어 영어
- 저작권 아주대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
This study examines the patterns of mobile phone adoptions based on Types of culture. Employing the Bass diffusion model (1969) and Hofstede's model (1980), our research finds that Type I culture (i.e., individualistic; weak uncertainty avoidance; low long-term orientation) has higher innovation coefficient p than Type II culture has, and that Type II culture (i.e., collectivist; strong uncertainty avoidance; high long-term orientation) has higher imitation coefficient q than Type I culture has. In the initial period, the adoption rate of Type I culture (i.e., U.S.) was greater than that of Type II culture (i.e., South Korea). On the other hand, in development stage, Type II culture experienced explosive adoption, which make S-shape curve; while Type II culture did not. These results show that people in an individualistic culture are more likely to seek information by themselves from direct and formal sources; meanwhile, people in collectivistic culture mainly rely on subjective evaluation of an innovation that is conveyed from other like-minded individuals who have already adopted the innovation. Theoretical contributions for national level cross-culture literature and practical strategies for national market penetration are discussed.
more목차
Chapter One: Introduction 1
Chapter Two: Literature review 3
A. Culture and Cultural Dimensions 3
B. Culture Types based on Cultural Dimensions 7
C. Diffusion of Innovation Theory 8
D. Innovative and Imitative Constructs in Technology Acceptance Models 12
E. Cultural Types and Diffusion Pattern of Technology 17
Chapter Three: Hypotheses development 19
A. Types I Culture (U.S.) versus Type II Culture (South Korea) 19
Chapter Four: Method & data collection 24
A. The Bass Diffusion Model 24
B. Nonlinear Estimation of Bass Diffusion Model 26
C. White-noise Test 27
D. Data Collection 27
Chapter Five: Result 29
Chapter Six: Discussion 32
A. Higher Innovation Effect of U.S. 32
B. Higher Imitation Effect of South Korea 33
Chapter Seven: Conclusion 35
A. Findings and Contributions 35
B. Limitations and Future Research 36
Reference 37
Appendix 44
